Olympic IP Brave Cute Pet
Kaka, the high-quality brave pet of human beings, as a new star of Dasin Metro Mall, has been incarnate as the mascot of Zodiac, mascot of the Chinese New Year, mascot of the National Day, mascot of the Christmas, etc., meeting everyone in a variety of images. During the Olympics inTokyo, it was also incarnate as a mascot of the Olympics and became an athlete of Dasin Metro Mall.
The brand resonates with the city
In addition to being brave and varied, Kaka is also the spokesperson of joy. “Kaka” simulates people’s laughter, hoping that customers who walk into Dasin Metro Mall can feel its joyful atmosphere, and the spread of happiness among people can be promoted through this platform.
To allow the brand to live in harmony with Zhongshan, a young and charismatic city, we use the humanistic and creative flower arrangement image as a carrier to integrate the city’s spiritual culture into it, and leave a wider space for users to imagine
Warmth coexists with the city
We hope to make the people in this city feel the “warm” side of the brand and minimize the distance between them. Combining with Kaka’s personality recognition, we have penetrated the IP into urban public welfare activities, and actively participated in charity activities, such as Zhongshan Charity Parade, so as to give in-depth interpretation of the warmth of the brand, make the Dasin brand vivid and down-to-earth, and deepen the public’s intimacy with the brand.
