Dasin Metro Mall Continues to Grow, with Customer Flow Steadily Rising
According to the report of the Commercial Real Estate Observation, the overall customer flow of commercial centers nationwide has recovered to more than 80% of that prior to the outbreak of the NCP epidemic. With the concerted efforts of the government, merchants and commercial centers, a “passing” transcript has been submitted for the first 5 months of the year. Dasin Metro Mall, which is gaining momentum, also launched a variety of marketing activities explosively in June, prompting a steady increase in customer flow.
Open the internet-famous stall market
Dasin Metro Mall continued to launch interesting activities such as “Pikachu Parade” and “Draw My Dad” on Children’s Day, Father’s Day and Dragon Boat Festival. Meanwhile, to respond to the national call for stall economy and satisfy everyone’s sense of participation in the stalls, Dasin Metro Mall successively launched “Art from the Market”, “Dasin Trendy Night Market” and the large-scale Dragon Boat Festival-themed “Qi Yue Jiang Hu Market” before and after the Dragon Boat Festival, gathering Han consumes, ancient music, folk customs and delicacies, and ancient handicrafts, and providing free stalls for participants to contribute to stall economy. Interesting and fun holiday marketing activities close to people’s livelihood attracted many consumers to these sites for taking snapshots and spending. On the occasion of the festival, Dasin Metro Mall launched more promotional activities to stimulate household consumption.
Mid-year various promotions
On the occasion of the 618 online shopping carnival, Dasin Metro Mall launched mid-year promotional offers, such as RMB 70 cash in exchange for RMB 100 voucher online and offline, involving catering, general merchandise retail, fashion clothing, entertainment experience, etc. Nearly 1,000 brands participated in the sales promotions, covering eating, drinking, shopping and fun. In addition, relying on the “Dasinhui” membership system, customers can accumulate card points, and use points to deduct parking fees and participate in the “blind box” lottery. Considering the consumption hot spot “blind box” popular among young consumer groups, 300 points can be redeemed for a “blind box” lottery ticket, and the prizes include Huawei Mate30, air fryer, Nintendo Switch Lite, etc., thus bringing more freshness to consumers and providing sufficient reasons for consumers to go out for shopping heartily.
Cloud broadcast of safety drill
June is Dasin Production Safety Month. Dasin Metro Mall, together with the government emergency office, fire brigade, Dasin merchants and employees, conducts a fire drill, so as to improve each unit’s responsiveness and rescuing ability at a fire scene and maintain the order, safety and stability of the mall.
In addition to organizing personnel to carry out the drill at the site this year, the drill was also live “broadcasted” by Dasinhui live broadcast room throughout the drill, allowing fans to observe all aspects of the entire drill more intuitively and understand the fire characteristics of high-rise buildings, the way of self-prevention and self-rescue and the functions and use of fire-fighting equipment and facilities. The live broadcast was watched by a total of 2,000 fans, achieving good results and playing an important role in comprehensive safety publicity.
Dasin Metro Mall’s normalization of epidemic prevention has made its customer flow continue to rise. As one of the city’s commercial landmarks, it actively makes use of holidays to attract customer flow while putting safety in the first place. With the government’s consumption stimulation policies, Dasin Business will continue to launch more marketing activities for merchants, so as to give more confidence to merchants and prudent brand owners. In June, Dasin Metro Mall submitted a “passing” transcript once again.
