Recently, a number of local governments in Guangdong Province have successively distributed consumer coupons to stimulate consumption. According to incomplete statistics, the worth of consumer coupons distributed by Guangdong Province will exceed RMB 1 billion. Luckily, all business districts of Dasin Metro Mall are within the scope of distribution of consumer coupons. Among the cities, Foshan distributed consumer coupons worth RMB 100 million, which stimulated Nanhai, Shunde, Chancheng and other districts within the city’s jurisdiction to distribute consumer coupons worth RMB 30 million to RMB 100 million respectively, covering the business district of Dasin Metro Mall Shunde. Zhuhai distributed consumer coupons worth RMB 100 million, covering the business district of Dasin Metro Mall Doumen.
In addition, from April 20 to May 20, Zhongshan will continue to carry out the consumption promotion theme activity of “Sales Promotion to Benefit People, Happy Purchase in Zhongshan”, and has distributed electronic consumer coupons worth RMB 20 million to the public, so as to promote the comprehensive recovery of the consumer service industry, and rebuild consumer confidence in the market. In Dasin business districts benefiting from the distribution of consumer coupons, the number of consumers in restaurants and supermarkets has continued to increase.
Moreover, as this year marks the 16th anniversary of Dasin Metro Mall, Dasin offers shopping subsidies worth more than RMB 1 million, launches the “shopping incentive of reduction of RMB 50 when the shopping amount reaches RMB 100”, and joins hands with more than 700 brand merchants to participate in different promotion activities. Consumers can receive cash coupons online and offline, and are attracted by such activities, which promotes the sales recovery of various merchants.
With the domestic epidemic situation basically under control, the domestic production and living order is restoring gradually, and the central government and local governments have issued different consumer policies to stimulate consumption and promote market recovery. Dasin Metro Mall has actively responded to this “Coupon Wave” activity, and launched a variety of marketing activities in combination with its own advantages to promote economic recovery and increase in the merchants’ sales.