Dasin Metro Mall Opens Live Webcast to Attract Remote Consumers

To support the epidemic prevention and control work, many merchants have chosen to temporarily close their stores offline; therefore, online consumption has become a must for merchants. To seek new growth points and retain fans, Dasin Metro Mall has recently opened live webcast for hundreds of brand merchants through its applet “Dasin hui” that already has 300,000 members. Through the network anchors, professional brand shopping guides and beautiful live webcast houses, the promotion team promotes the products online to the fans staying at home for a long time.

The first live webcast was successfully launched in Dasin Metro Mall B, with more than 8,000 fans watching the webcast that day. Merchants of apparel, home appliances, cosmetics, home furnishings and other products joined the live webcast team successively. Through the network anchors’ explanation and the shopping guides’ try-on and trial use, consumers can choose the right products, and merchants also offered considerable discounts, and what’s more, consumers who place orders can enjoy contactless delivery.

The live webcasts launched by Dasin Metro Mall can attract remote consumers and break space and time constraints. Live webcasts can bring new growth, and assist merchants to carry out online and digital marketing, and open up new consumer channels.